12 pillars of SFE
12 Pillars of SFE is a guided tour at the end of which you will have your SFE concept defined. Before the tour we lay down the platform represented by the specific product and its profile. Then we erect the pillars of I. Customer Segmenting, II. Sales Strategy, III. Sales Campaign, IV. Customer Profiling, V. Customer Targeting, VI. Visiting Frequency, VII. Promo Product Portfolio, VIII. Team Sizing, IX. Key Performance Indicators, X. Bonus & Motivation, XI. Development of Competences, and XII. Support Technology. At the end of the "tour" we cover the columns with the role(s) of Area Sales Manager, who represents the roofing of the whole building.